We build the software that operations-heavy businesses run on.

A UK-based, founder-led software venture studio building SaaS for food, hospitality and B2B commerce. We take products from idea to market — and we’ve built our own.

What are you here to do?

Run my business on better software

Deploy a platform that’s already proven.

Reach customers across channels

One gateway for every message.

Build a product from scratch

Idea to market, founder-led.

Just exploring

Show me everything.

OUR WORK

The platforms we own and run.

Not a portfolio of hours billed — software we conceived, built, launched and operate ourselves. Open any one for the story: the problem, what we built, and where it stands.

Maavelus

Owned · Live
Hospitality
Commission-free ordering & operations for hospitality.

Problem

Venues lose margin to commission-led ordering apps — and lose the customer relationship along with it.

What we built

A commission-free ordering and front-of-house operations platform venues own outright, from order to payment.

Outcome

Live and running — venues keep 100% of their margin and their customer data.

MyOrderPad

Owned · Live
Independent hospitality
B2B supplier ordering for independent hospitality.

Problem

Independent venues still place wholesale orders by phone, fax and memory — slow, and easy to get wrong.

What we built

A supplier-ordering platform with live pricing, par levels and delivery tracking in one place.

Outcome

Live — orders placed in seconds, fewer errors, tighter stock control.

ComniCube

Owned · In build
Communications
A multi-channel messaging gateway — SMS, WhatsApp, Viber, voice & email.

Problem

Reaching customers means juggling SMS, WhatsApp, Viber, voice and email across separate tools and APIs.

What we built

A single gateway that unifies every channel behind one resilient, developer-friendly API.

Outcome

Platform in build — one integration in place of five, designed for scale and uptime.

Fulfild

Emerging
Food distribution
Operations software for food distributors.

Problem

Food distributors run on spreadsheets and legacy tools that can’t keep pace with routing and orders.

What we built

Operations software bringing routing, ordering and account management into one system, built for the warehouse and the van.

Outcome

Emerging — in active build with launch partners.

THE STUDIO MODEL

From idea to market.

One continuous line from first principle to live product — the same five stages we run our own ventures through, applied to yours.

01

Idea & Strategy

We pressure-test the concept, the market and the model before a line of code.

02

Architecture

The technical foundation — built to scale, not to demo.

03

Build

Product-grade engineering, shipped in focused, accountable increments.

04

Launch

Into a real market, with the operational scaffolding to survive contact.

05

Growth

We stay in — iterating, hardening and compounding what works.

BUILD WITH US

From deploying one of our platforms to building you something new.

Product-grade engineering, founder-led. The same team that built and runs our own platforms — at your service, at the scope that fits. No agency hand-off, no junior bench.

01

Deploy a platform

Adopt Maavelus, MyOrderPad or ComniCube — live software, configured to you.

02

Extend & integrate

Build on our foundations — custom modules, integrations and workflows on proven rails.

03

Build something new

A full custom product, taken idea-to-market by the studio — owned outcomes, not hours.

FREQUENTLY ASKED QUESTIONS

What you probably want to know.

  • What is a software venture studio?
    A venture studio builds and operates its own software products — not just for clients, but as its own businesses. Whitedash builds SaaS platforms in food, hospitality and B2B commerce, runs them with real customers, and brings that operational experience to every product it builds with others.

  • Where is Whitedash based?
    Whitedash Holdings Ltd is a UK-based software venture studio. We work with clients and operators across the United Kingdom, with a particular focus on the food, hospitality and B2B commerce sectors.

  • What kinds of businesses do you work with?
    We work with restaurant groups and independent operators, food and drink distributors, B2B commerce businesses, and founders who need a studio that builds and operates — not just advises. If your business runs on software that isn’t working hard enough, we should talk.

  • How is Whitedash different from a traditional software agency?
    Most agencies build software and hand it over. We build software and run it ourselves — Maavelus, MyOrderPad, ComniCube and Fulfild are all live Whitedash-built platforms. That means we feel every edge case, every operational failure, every thing the brief didn’t cover. We build your product like owners because that’s the only way we know how.

  • How do I start working with Whitedash?
    The fastest way is to get in touch via the contact page. Tell us what you’re building or what problem you’re solving, and we’ll suggest the right engagement — whether that’s deploying an existing platform, building something new, or a scoped discovery first.

  • Do you work with early-stage founders?
    Yes — some of our best work starts at the idea stage. We offer a paid discovery engagement that defines the architecture, scope and roadmap before any build commitment. It’s the lowest-risk way to start and produces a real deliverable you own.